Healthy Hacks 2018 – Integrated Digital Campaign

Project for HyperDrive – client: Dreamfields Pasta. I served as the creative director and lead designer on this campaign while managing another contract designer for certain deliverables. I worked closely with the project manager, client and development team throughout to ensure a beautifully finished product. It's success was off the charts.

Overview
Provide our fans and followers with helpful tips, recipes, and inspiration to live a healthier balanced life in 2018 with the Third Annual Dreamfields #HealthyHacks program.

Objective
• Encourage trial and continued usage of Dreamfields
• Drive visits to landing page (and other conversions)
• Remind fans/consumers that Dreamfields = Healthy Pasta
• Engage consumers with the brand via compelling health/wellness information and simple interactive devices
• Keep Dreamfields top of mind with consumer

View the live case study landing page

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