Brill Creative was tasked with developing a new logo for Cincinnati Krav Maga. Based on the concept of authentic Israeli martial arts being taught in Cincinnati we decided to combine the two worlds. We embraced the American eagle carrying a Krav Maga banner, Hebrew type treatment and a bold blue from the Israeli flag. A subtle discharge of grey ink in the shape of Israel being screened into the background along with some additional distressed splatter was offered up as another option to the cleaner logo-only option.
The logo has been used on: hoodies, T-shirts, towels, pens, business cards, advertising, storefront signage, gym bags and more.